Hours for learning: 4
Aim:To demonstrate the importance of the customer in any business idea and help the entrepreneurs determine who their customer is.
Learning Objectives: -To improve the learners’ understanding of the importance of the customer in their business idea. -To give learners the tools to determine who their customers are, how best to reach them and how to manage them.
Identifying the target audience of a (potential) business, but also understanding the customers’ needs and wants is very important. This is what this chapter will be split into 3 sections: Customer segmentation, Channels and Customer Relationships. This will provide your learners with the possibility to apply this knowledge on their own potential social enterprise.
Example & brainstorm
Here, the students will exercise with Customer segmentation, Channels and Customer Relationships. Thus, they will be able to better reflect on those topics for their own potential social enterprise.
Subquestions for learner
There are subquestions for the learners presented, with the focus on Market Segmentation, Customer Relationship and Customer Channels. The students should be encouraged to provide examples in order to put the theory in context.
There are 3 examples provided which focus on the ‘To whom are you selling?’ question. They are accompanied with the questions for students to reflect on.
The learner questions for the social dimension can be found in this paragraph. They are based on the information provided in the ‘To Whom are you selling?’ chapter.
Targeting shoes buyers
This tool is focused on the customers’ needs and market positioning with shoes buyers as targeted customers. By using this tool in own class, you can let the students practice with defining the customers’ needs and marker positioning.
Quiz on Question 2
The quiz on Question 2 is a multiple-choice questionnaire which tests the students’ knowledge on the ‘To whom are you selling?’ chapter. This way, this chapter can be concluded.