Introduction

Identifying the target audience of a (potential) business, but also understanding the customers’ needs and wants is very important. This is what this chapter will be split into 3 sections: Customer segmentation, Channels and Customer Relationships. This will provide your learners with the possibility to apply this knowledge on their own potential social enterprise.

Example & brainstorm

Here, the students will exercise with Customer segmentation, Channels and Customer Relationships. Thus, they will be able to better reflect on those topics for their own potential social enterprise.

Subquestions for learner

There are subquestions for the learners presented, with the focus on Market Segmentation, Customer Relationship and Customer Channels. The students should be encouraged to provide examples in order to put the theory in context. 

Activating examples

There are 3 examples provided which focus on the ‘To whom are you selling?’ question. They are accompanied with the questions for students to reflect on.

Social dimension

The learner questions for the social dimension can be found in this paragraph. They are based on the information provided in the ‘To Whom are you selling?’ chapter.

Tools

Targeting shoes buyers

This tool is focused on the customers’ needs and market positioning with shoes buyers as targeted customers. By using this tool in own class, you can let the students practice with defining the customers’ needs and marker positioning.

Quiz on Question 2

The quiz on Question 2 is a multiple-choice questionnaire which tests the students’ knowledge on the ‘To whom are you selling?’ chapter. This way, this chapter can be concluded.